He arranged for Apple engineers to be allowed to visit PARC to see the systems in action. In 1979, Apple co-founder Steve Jobs learned of the advanced work on graphical user interfaces (GUI) taking place at Xerox PARC. In 1978 Apple began to organize the Apple Lisa project, aiming to build a next-generation machine similar to an advanced Apple II or the yet-to-be-introduced IBM PC. Development 1978–1984: Development Ī prototype of the Macintosh from 1981 at the Computer History Museum Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. Sales of the Macintosh were strong from its initial release on January 24, 1984, and reached 70,000 units on May 3, 1984. The Macintosh was introduced by a television commercial entitled " 1984" shown during Super Bowl XVIII on Janu and directed by Ridley Scott. The motherboard, a 9 in (23 cm) CRT monitor, and a floppy drive were housed in a beige case with integrated carrying handle it came with a keyboard and single-button mouse. It played a pivotal role in establishing desktop publishing as a general office function. The Apple Macintosh-later rebranded as the Macintosh 128K-is the original Apple Macintosh personal computer.
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